Salesforce ISV (Independent Software Vendor) partnerships refer to the relationship between Salesforce and third-party software vendors who develop and sell software applications that integrate with Salesforce. Here is a guide on Salesforce ISV partnerships:
- Becoming a Salesforce ISV Partner: In order to become a Salesforce ISV partner, a company must first apply and be accepted into the Salesforce ISV Partner Program. This typically requires meeting certain qualifications, such as having a track record of developing and selling software, and passing a technical review of the company's software.
- Building and Selling Software on the Salesforce Platform: Once accepted into the program, ISV partners can build and sell software that integrates with Salesforce. This can include standalone applications, as well as add-ons and enhancements to existing Salesforce products.
- Using Salesforce Resources and Tools: As a Salesforce ISV partner, you will have access to resources and tools such as training, marketing materials, and technical support to help you build and sell your software.
- Salesforce AppExchange: ISV partners can also list their software on the Salesforce AppExchange, a marketplace for Salesforce-compatible apps. This gives ISVs access to the Salesforce customer base and can be a great way to generate leads and sales for their products.
- ISV Partner Development Funds: Salesforce provides ISV partners with Development Funds that can be used to develop and test their app on Salesforce.
- Technical and Marketing Support: Salesforce provides technical and marketing support to ISV partners to help them build, test, market, and sell their software. This can include assistance with development, testing, and certification, as well as access to Salesforce's marketing and sales resources.
- Renewal and Certification: ISV partners must renew their partnership status annually and their apps must be certified by Salesforce every year to ensure they meet the quality standards.
- Revenue Sharing: ISV partners may be eligible to participate in revenue sharing arrangements with Salesforce, depending on the terms of their partnership agreement.
Overall, Salesforce ISV partnerships can be a great way for software companies to gain access to the Salesforce customer base, leverage the Salesforce platform, and generate revenue through the sale of their software. However, it requires a strong commitment to meet Salesforce's standards and requirements.
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